When Native Shoes launched in 2009, the founders set out to answer a question most footwear companies weren't even asking: what if kids' shoes could be lightweight, genuinely comfortable, and designed with the planet in mind, all without compromising on looks? That idea has since grown into one of the most recognised children's footwear brands in the world, and for good reason.
Built Different, on Purpose
What sets Native Shoes apart starts with what goes into them. The brand developed Sugarlite™, a proprietary material that replaces a portion of conventional EVA foam with sugarcane-derived resin. The result is a shoe that feels noticeably light and cushioned underfoot while generating significantly fewer greenhouse gas emissions during production. It's not a marketing gimmick; it's a measurable shift in how kids' shoes can be made.
The Jefferson: A Modern Classic
If there's one shoe that defines the Native Shoes lineup, it's the Jefferson. This slip-on has become something of a staple in households across Singapore and beyond, and it's easy to see why.
The design is dead simple: a perforated upper that breathes well and drains water quickly, a secure fit that kids can manage on their own, and a sole that handles everything from wet pool decks to park trails. It works equally well as a daily school shoe, a weekend knockaround, or a beach companion. Parents love that it rinses clean in seconds. Kids love that it comes in practically every colour imaginable.
For Singapore's hot and humid climate, the Jefferson is especially well suited. The ventilated design keeps little feet cool through the warmest days, and since the shoes are fully washable and quick-drying, they handle sudden downpours and splashy playground sessions without missing a beat.
The Jefferson range goes well beyond solid colours, too. There are metallic and glitter "Bling" finishes for kids who like a bit of sparkle, marble-effect prints, glow-in-the-dark editions, and regular seasonal colourways, so there's almost always something new to discover.
Why We Carry Native Shoes at Hopla! Singapore
We're selective about the brands we stock, and Native Shoes has earned its place in our collection many times over. Their shoes align with what we believe kids' footwear should be: practical, well-made, and thoughtfully designed for the way children actually live and play.
It's no coincidence that Native Shoes consistently ranks among our top sellers, both online and across our retail stores. Parents trust the brand, kids get excited about the colours, and the shoes hold up to the kind of daily wear that would retire lesser pairs in weeks.
If you haven't tried Native Shoes yet, come see the range in store or browse our collection online. Once your child slips on their first pair of Jeffersons, you'll understand why so many families don't look back.
Native Shoes are available in our store. Please click here to browse our selection.